Are you looking to increase the “buzz” around your next event? Have you considered using Facebook advertising?
Hennepin History Museum is an awesome institution celebrating the history of Minneapolis in unique, engaging ways. The museum is also experiencing massive growth, having doubled their attendance and bottom line within one year. We recently worked with Hennepin History Museum to brainstorm new ways of attracting millennials, and they were so happy with the results that they engaged us to help market their July event, After Hours at the Museum: Bees!
On average, Hennepin’s events attract about thirty attendees. The audience development team wanted to increase attendance at their event, using this buzzing good time to engage new guests with their awesome collections. Hennepin was also celebrating their newest residents: bees! Perched on the roof of the Hennepin History Museum, the beehives were the perfect opportunity to introduce the museum to new audiences.
Hennepin History Museum called Museum Hack to help increase attendance, and we knew the perfect solution. Working with the museum staff, we utilized hyper-targeted Facebook advertising to reach millennials in the Minneapolis-St. Paul area and make their event a success. Read on to find out how our Audience Development Agency made After Hours at the Museum: Bees a buzzing success!