Press and Media
We aim to answer every call, but if we miss yours we will respond ASAP.
Museum Hack Logos
About Our Tours & Locations
Museum Hack does renegade tours at the world’s best museums. Our tours include the untold stories of the art and artists, juicy gossip about the museum, and activities in the galleries like “Buy, Burn, Steal” where guests choose their favorite (and least favorite) pieces, or “Yearbook Tags” where guests have to match a title like “Best Hair” or “Least Likely to do X” in the portrait gallery. We also do fun photos with the art, and occasionally wine. Every tour is unique and customized on the fly to include the pieces our guides are really passionate about, not necessarily the most famous or most expensive pieces. The overall theme is to make tours fun and engaging, and help overcome Museum Fatigue — a real problem where visitors get tired and bored when they visit museums.
We offer public tours at four major museums in the US, including the Metropolitan Museum of Art in NYC, the American Museum of Natural History in NYC, the National Gallery of Art in DC, and the de Young Fine Arts Museums of San Francisco in SF. We also have specialized tours including VIP Nights, Bachelorette Parties, Marriage Proposals and Team Building Tours.
Team Building is a large part of our business. We host teams for excursions through the museum that offer the same, fun and fast-paced approach as our public tours, but optimized for bringing a team closer together and fostering a great company culture. Some companies do a scavenger hunt where their team works together to follow clues in the museum. Our team building clients include Google, Facebook, Spotify, Etsy, KPMG, Lego, Adobe, ESPN, and the New Yorker — but you don’t have to be a big company to invest in team building, our minimum group size is two guests.
Our History & Founder
Nick Gray founded Museum Hack in 2013 to solve Museum Apathy. Nick lives in NYC, and like many locals thought of the Metropolitan Museum of Art as just another tourist place — somewhere you take your friends and family when they visit the city. Then a friend invited him on a “museum date”, where she showed him the art pieces she was passionate about. That passion was contagious! Nick went back to the museum dozens of times, iPad in hand, doing a deep dive into the pieces he found most interesting. Then he started inviting friends to come tour with him, which was pretty informal and essentially a focus on the Un-Highlights, i.e., art that isn’t necessarily the most famous or most expensive, but instead the pieces that have really cool backstories. When a popular blog wrote about the “friend tours”, over 1000 people joined a wait list for the tours. That’s when Museum Hack became a business, with the early hires, charging for tours, etc. While most museum tours focus on facts, and showing off the most famous pieces, Museum Hack tours are different because we tell stories about the art and artists, do fun activities in the galleries, take selfies with the art, and generally have a great time!
As of December 2015 there are 35 people working for Museum Hack, with 10 full time staff in NYC. Check out our “Meet the Team” page for more information.
Images For Your Story
Download a set of high res images: HighRes.zip
Videos For Your Story
Museum Hack in the Press
- The Washington Post: Skip the wrapping paper. A memorable experience is a much better gift December 9, 2015
- Skift Global Forum 2015: Museum Hack CEO Nick Gray on the New Future of Travel October 16, 2015
- Washingtonian: This Museum Tour Has Yoga Breaks, Goofy Games, and So Many Selfies September 29, 2015
- Travel + Leisure: At Last, Museum Tours For People That Like Sex Facts and Running Around September 24, 2015
- HuffPost Arts & Culture: 5 Great Reasons to Make “Museum Hack” Your Next Tour September 8, 2015
- Skift Global Forum 2015: Museum Hack Founder on Making an Impact While Staying Small July 21, 2015
- The Hill: Museum Hack: Highbrow/Lowbrow Fun June 10, 2015
- Contagious: Museum Hack’s Nick Grey on Customer Experience April 28, 2015
- NYU Local: A (Wacky, Group Picture-Filled) Night at the Museum April 10, 2015
- PBS: To woo millennials, museum tour group taps into the digital age August 16, 2014
- Wall Street Journal: Museum Hack’s Tasting-Menu Approach to the Art Museum Tour August 28, 2013
- Wall Street Journal: The Fine Art of the Museum Bachelorette Party July 18, 2014
- Fodor’s: Museum Hack Shows the Met’s Whacky Side in Alternative Tours August 12, 2013
- Time Out New York Blog: See another side of the Met with Museum Hack July 29, 2013
- Newsweek: Girls Gone Ancient with Museum Hack May 8, 2014
- Forbes: Our Museums Are Broken April 26, 2014
- Fox5 News: Interview With Nick Gray on Good Day Street Talk April 7, 2014
- Skift: Museum Hack Founder on Passion-Based Entrepreneurship August 15, 2014
- Lifehacker: I’m Nick Gray, Founder of Museum Hack, and This Is How I Work August 28, 2013
- Wake Forest Magazine: On The Museum Hack January 24, 2014
- WABC-TV New York: Museum Hack offers unique view of Metropolitan Museum of Art September 19, 2013
- Laughing Squid: A Subversive Non-Traditional Tour of New York City’s Metropolitan Museum of Art July 29, 2013
- Kottke: Museum Hack July 30, 2013
Speaking, Presentation, and Workshop Information
- TED: How I Learned to Stop Hating and Love Museums | Nick Gray
- Nick Gray speaking about Why Museums Are F***ing Awesome
- Skift: Museum Hack Founder on Putting Passion Into Travel Startups
- Do Lectures: Do Wales 2014
Museum Hack’s Social Media Channels
Contact Us With Any Questions
You can email us at email@example.com, or call our CEO Nick’s cell phone at +1-800-778-5531.
*Museum Hack is a registered trademark