Maximize Company Loyalty & Sales Efforts With Advanced Storytelling Techniques
Our Workshops Are 20% Theory, 80% Application and 100% Guaranteed to Turn Your Team Into Fluent Storytellers
Here’s how it works…
Museum Hack Guides are expert storytellers — we’ve developed our craft by telling 100,000+ stories at museums all over the world.
Guests on these tours liked our stories so much they invited us to give Storytelling Workshops at their companies — groups from Google, Johnson & Johnson, Elizabeth Arden and Stripe wanted to learn to communicate data better, give their sales team skills to add to their toolkit or boost employee and client loyalty by telling their corporate story.
Since then, we’ve refined our program to be 20% theory and 80% application — that’s the right balance to maximize employee learning and retention. We start with the 5 Elements of a Hack, real world examples, and games like Story Shortening to teach the foundations of a great story.
Then we give every team member an opportunity to practice telling stories of their own, and provide instant feedback to help them improve quickly.
We also add fun games & stretch breaks to keep everyone energized and focused on learning.
Who are Storytelling Workshops for? We’ve found most companies fit in 3 categories:
1. we don’t know our stories / want help crafting them;
2. we have stories but aren’t sure how to use them;
3. we have stories and use them and we want to get better.
Here are a few responses to a recent survey that illustrate how each of these groups see stories fitting into their business:
“Our organization is very data-driven, so the stories we tell are the stories that data analysis reveals. There is definitely more potential to use stories to help us connect better on a human level to our customers and each other.”
“We do provide a lot of information that could be laid out better with more of a story flow to it. We are a project management firm. Every project we have has its own story. From how it came to be a project, who knows someone who is working on it, what other projects we worked with them on to the details of the job and the many parties involved in it completion.
”We use story telling during our recruitment activities and with our clients but we need to be better story tellers to our current employees.“
We also asked, “What would be the benefit to your business of telling great stories?” Here are some of the top responses:
Clarity of mutual understanding of who we are, what we’re aiming to do, how we will do it, and so forth. The stories are especially helpful because they end with EMOTIONAL as well as “head-only” understandings;
We use storytelling to authentically engage with our audience while addressing the needs of our advertising partners;
Engaging in encouraging our clients to tell their story and to have it influence our goals and treatment will make us all better therapists;
One important way is to sell our services to people. In this regard, we do not use story telling but I think it would be very beneficial. People are more likely to make a purchase if they have an emotional connection to it;
Breaking the barrier down between “text book info” and real world application. Especially at our community college, theory and history and definitions and dense textbook language is often intimidating to our students. Stories are reachable by all… a beautiful thing!
Stories are one of the most powerful ways to convey your message because stories are scientifically proven to engage listeners — i.e., they cause your brain to release Oxytocin (aka “the Cuddle Hormone”), and Oxytocin makes you feel more connected to spaces, individuals and objects.
Want to tell better stories? Enter your information below to get started.
“It was really fun. I think we got a lot of really good ideas. I think it will generate a lot of thinking and creativity, and that’s what I really wanted to happen.”
-- Head of Education & Interpretation at the Asian Art Museum
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