Museums, science centers, and libraries have really upped their social media game in recent years. From audience engagement to fundraising to brand development, the benefits of harnessing platforms like Twitter are obvious.
Social media can be a great equalizer, where small museums can compete on an equal footing with big ones, even with fewer resources. One study of museums on Twitter found that 20% of the most-mentioned organizations were small or medium-sized (under 200,000 visitors per year). A smart, savvy, and approachable social media strategy can go a long way in the world of museum Twitter.
From meme mastery to fun facts to subtle satire, here are 8 of our favorite museum Twitter accounts right now.
The Museum of English Rural Life
If you aren’t following the Museum of English Rural Life yet, are you even on Twitter?
From livestock memes to sassy replies to going viral with sheep pictures, The MERL is showing the world how funny and relevant museum Twitter can be funny, one follower at a time.
National Museum of Women in the Arts
The National Museum of Women in the Arts in Washington, D.C. is the only major museum in the world dedicated exclusively to championing women’s art past and present.
So it’s no surprise that their Twitter game is on point when it comes to promoting female artists. From equal pay infographics to collection-based memes, @WomenInTheArts is a perfect mix of great art, serious advocacy, and fun.
The Victoria and Albert Museum’s new location in Dundee, Scotland won’t even be open until September 2018, but their Twitter feed is already an exciting place to visit. As a design museum, they put a creative twist on sharing nice landscape photos by overlaying them with Pantone color swatches.
Plus, their sunset shots are jaw-droppingly beautiful.
Be honest – how many live Peregrine Falcon nest updates are you getting on your newsfeed right now?
Just one of many reasons to start following Chicago’s Field Museum.
On top of regular cuteness updates about falcon hatchlings, @FieldMuseum also provides your daily dose of Egyptian mummy x-rays, nature memes, and environmental advocacy.
The Museum’s extroverted dinosaur @SUEtheTrex might be their most noteworthy Twitter handle, but main museum account is just as epic.
Follow Tulsa, Oklahoma’s Philbrook Museum for a winning combination of in-house memes and practical info.
Plus, as a historic home, art gallery and garden all in one, they also share loads of pretty art and nature photos.
Who says small places can’t have a big social media presence? Orkney Library, located on a remote archipelago north of Scotland, is one of the most entertaining voices on museum Twitter.
They’ve even got a friendly rivalry with the fellow Scottish islanders at Shetland Library.
When it comes to museums (and library) Twitter, mini really can be mighty.
Fishing for more puns and animal memes in your newsfeed? Swim on over to Vancouver Aquarium’s Twitter account.
And for the less punny among us, there are plenty of seal and otter pictures to increase your daily dose of cuteness.
Museum Generator Bot
If you’re finding institutional Twitter accounts a little too predictable, add some AI awesomeness to your newsfeed with @MuseumGenerator. This bot generates random tweets about imaginary museums, exhibitions, and events. This is #FakeNews at its most entertaining.
Whether you’re into art, science, books, or English farming history, there’s an epic museum Twitter handle you should be following.
What are your favorite museums on Twitter? Share them with us!
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