Category: Storytelling

6 TEDx Talks on the Power of Storytelling

Imagine going a whole day without hearing a single story – is it even possible? Conversations, advertisements, TV shows, articles, novels, our daily lives are all saturated with stories.That’s why being a memorable storyteller is such a difficult task and why people and brands who are great storytellers are revered. But what makes a good story? What is the secret to holding your audience’s attention and driving your point across with passion? We’ve collected six of our favorite TEDx Talks on the power of storytelling to shed some light on the mystery of using stories in business.

Not all of these awesome speakers focus specifically on business, but they all touch on the power of a great story. Hopefully, they help inspire your brand, company, museum, what have you, to tell better and more effective stories. You’ll find the links to the following TEDx Talks after the slides.

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Why Great Storytelling is Critical to Your Brand Image

Marketing has come a long way since the age of the radio jingle and silly taglines. There isn’t just one brand of dish soap or one type of hair dye. The amount of options modern consumers have are endless. This is why simple and attention-grabbing slogans seem to no longer work for the conscious or involved consumer. Why should they buy your product if they can find comparable and cheaper options on the internet?

This is where storytelling comes in. In the recent article “What Brands Must Know About Storytelling” published in Business 2 Community, Gee Ranasinha muses on how important it is for brands to create great brand stories. While you read our summary of Ranasinha’s awesome article, think about the brand stories you love and why you them. Do you connect with them on an emotional level? How do they connect with you?

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Why Businesses Should Be Great Storytellers

Great stories make events, presentations, people, and businesses memorable. When we tell stories that we are passionate about, they shine and are remembered. People want to listen. That’s why stories without a strong foundation of emotion and passion fall flat. Mediocre stories are often forgotten.

In the Forbes article “Why Leaders Need to Be Great Storytellers,” Christine Comaford dives into why people love stories and what type of stories they find memorable. It’s from this angle that Comaford believes businesses should approach their own stories.

Businesses tell their own stories but sometimes they forget to fill them with emotion and value, resulting in a story that has no impact on their audiences. Here are Comaford’s tips for telling your company’s story in a compelling, memorable, and impactful way.

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Teaching Teachers: A San Francisco Storytelling Workshop

We love helping people who don’t really love museums have a great time on a museum tour with us. Our mission is to help our audience feel more comfortable in these amazing spaces by engaging with them. We talk about their interests, tell crazy stories, and entertain them through our sassy, irreverent presentation style with the hope of reinventing their perception of museum spaces. Often, this fresh perspective comes as a surprise to our audience and they want to learn more about our methods. That’s where our storytelling workshops come in!

Earlier this year, a group of teachers wanted to learn about the way we engage our audiences, so they set up a team building tour and storytelling workshop in San Francisco to uncover the secrets we use to turn museum skeptics into museum believers. 

Museum Hack team building tours are great ways for groups of all sizes to gain a fresh perspective on the museum experience.
Museum Hack team building tours are great ways for groups of all sizes to gain a fresh perspective on the museum experience.

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Why Being A Good Storyteller Is Good For You – And Your Love Life!

It’s no secret that here at Museum Hack we love storytelling; in fact, storytelling is part of everything we do. Stories can be used to entertain, to help a group bond over shared experiences, or to give insight into a topic or event. We’ve focused on the science of storytelling before, how credible stories can help grow your business, but today we’re homing in on the emotional benefits of storytelling. Essentially, how great storytelling can impact your happiness and, according to the Wall Street Journal, your love life!

In the recent article “Why Good Storytellers Are Happier in Life and in Love” Elizabeth Bernstein delves into the emotional benefits of storytelling, both mentally and romantically. Bernstein discusses how we are drawn to people who tell great stories. When we meet a good storyteller we want to listen, we want to engage, they become more attractive to us.

While Bernstein focuses on how good storytelling is important for romantic relationships, her findings can actually be applied to business relationships as well. Stories not only help you appear more attractive to your customers, but they help keep current customers engaged and excited! We’ve summarized her awesome article below:

Slider Summary “Why Good Storytellers Are Happier in Life and in Love”

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Why Storytelling Is Critical For Your Business

We fall in love with stories from a young age, whether it be through bedtime stories, acting out our imaginations with toys, or getting lost in Saturday morning cartoons. Storytelling never leaves us as we grow up; many of us still enjoy a great TV show, an incredible book, or sitting around talking with good friends.

But stories can have many unexpected roles, and one area where we believe stories can play a critical role is in business. In a recent article, “How Storytelling Can Change The Way We Do Business,” for The Huffington Post, Swati Joshi explored the underestimated connection between storytelling and business.

Joshi found that the emotions we experience when listening to good stories are all emotions that can enhance our lives at work. We’ve summarized her article below, finding that great storytelling is an underrated skill that can provide incredible value in the business world.

How Storytelling Can Change The Way We Do Business

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