Ideas
Michael Alexis

People Don’t Want Virtual Museum Tours; Do This Instead

For a few days in March, 2020, the world focused its attention on virtual museum tours. This attention was driven by museum closures, major media coverage, and a mighty social media effort by museums to offer an online experience to audiences. And then, just as quickly, the attention disappeared and museums were left in what […]

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Ideas
Michael Alexis

Why Your Airport Needs a Museum

Last year, I was invited to speak at a museum conference in Cairns, Australia. After 20+ hours in the air, from NYC to Los Angeles to Brisbane, our CEO Tasia and I eventually landed in picturesque Cairns. The airport was small, modern and clean; a nice change from LAX. A few steps out of the […]

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