Tag: social media

The Power of the Pre-Sale: How Cape Fear Drew Record Event Turnout

The Cape Fear Museum of History and Science in downtown Wilmington is the oldest history museum in North Carolina.

The museum had launched a new event series – Museums After Dark – with each event focused on its own unique theme.

Cape Fear wanted to ensure the first event of this year’s series was a huge success. Their goal? To encourage more visitors to come back throughout the year! To help achieve this, they called Museum Hack to help promote the event on social media.

The first event was all about outer space, which paired well with Cape Fear’s Space Place, an interactive exhibit designed to emulate the International Space Station.

Space Place Exhibit at the Cape Fear Museum

The Museums After Dark series allows adults to kick back, relax, and enjoy an evening after hours in the museum.

Using Partnerships and The Power of Facebook To Get The Word Out

Cape Fear partnered with local bottling company, Bombers Bev. Co. and a local radio station for a free ticket giveaway. These efforts combined with other engagement tactics helped increase excitement and hype about Museums After Dark. Using these methods helps to extend the event before it starts and after it ends.

“It was very obvious Facebook marketing works. It just works.” – Amy Mangus, Public Relations Specialist, Cape Fear Museum

4X The Number Of Attendees Compared To Past Events

The engagement continued with a space themed selfie booth.

The effort paid off and pre-event excitement encouraged a record number of pre-sale tickets sold.

The museum saw four times the number of attendees compared to prior events, with more than half buying tickets online ahead of the event. About 25 percent of attendees bought pre-sale tickets on-site, including the day of after online buying closed.

Build your own snack satellite. Arguably the best kind of satellite.

All the cultivated excitement from the Facebook event led not only to a record number of pre-sale tickets, but amazingly engaged attendees! The Cape Fear crew came up with lots of space-themed activities for guests, like making snack satellites, creating egg parachutes, and designing Alka-Seltzer rockets.

Attendees testing their parachute skills to be put to the test!

Have you experimented with pre-sale tickets for your event? How did it work for you? We’d love to know more!

Hacking the Hashtag: Museum Hack’s Social Media Best Practices

Retweets, DMs, likes, and follows.

Social networking platforms like Facebook and Twitter have become a huge part of sharing our lives and connecting with family and friends — but these days, we use them to keep up with our favorite brands, businesses, and institutions, too!

It’s important in this fast-paced world to maintain a solid social media presence, and at Museum Hack, we know there’s more to it than a well-placed hashtag.

We’ve compiled some of our top tips for engaging with fans and followers on Facebook and Twitter to help get your museum’s social media game in tip-top shape!

Keeping your social media skills strong can help keep your museum ahead of the game.

Keep Reading

Same Skills, New Tech: Social Media Lessons from a 1967 AASLH Technical Leaflet

Our friends over at the American Association for State and Local History recently reached into the past for some social media tips. Read about their findings below from AASLH’s Marketing Membership Coordinator Hannah Hethmon.

Image via Queens of Vintage

At AASLH, we don’t like to reinvent the wheel. We are constantly looking back through History News, Technical Leaflets, and old promotional materials to remember and rediscover all that the association has done over the last 76 years. Yesterday, we came across a 1967 Technical Leaflet called “Reaching Your Public: The Historical Society Newsletter.” To our surprise, much of the advice given in this newsletter how-to is just as appropriate for history organizations on social media. It starts with this timeless challenge:

Keep Reading

Museum Pinterest Pros: 7 Institutions That May Pinspire You

Pinterest isn’t just for wedding planning or finding great new DIY crafts. Although it may seem like there’s not much for museums on the platform, a closer look shows that some institutions (both big and small) are creatively curating on the site to reach Pinterest’s more than 150 million active monthly users. We’ve rounded up some of the most interesting Pinterest boards from museums of all sizes to help inspire you.

Pinterest is an extremely popular social media site with a ton of potential for museums.
Pinterest is an extremely popular social media site with a ton of potential for museums.

Keep Reading

How A Targeted Facebook Ad Campaign Led To 6X The Facebook Page Likes For The Illinois State Museum

Many museums already face a bit of an uphill climb when it comes to attracting and engaging new audiences. When state budget constraints closed the Illinois State Museum for nine months, museum officials knew they needed some fresh new ideas to regenerate interest in the museum once its doors were reopened.

The museum is home to collections and exhibits that focus on the natural, cultural, and artistic history of the state. Prior to the shutdown, the museum had run a string of successful special event Saturdays. After reopening, staff was eager to revive the series that had been a long-time staple of their community in Springfield, Illinois.

via backyardbirdingblog.com
A bird soars through the air.

Keep Reading

How to Use Instagram to Engage Audiences

While museums attempt to connect people to the past, we don’t want to lose sight of the present and future. While a big part of the museum experience traditionally requires visitors being physically present to see exhibits and collections, audience engagement is no longer dependent on actually being in the museum. Social media gives organizations the freedom to extend the museum experience to a digital space and break down the physical walls, offering the opportunity to create their own communities of museum-lovers. 

Instagram is one of our favorite choices to help bring the museum experience to life outside the museum. Museums typically rely on visual storytelling to present their collections to visitors and Instagram mimics this same ability to communicate visually with followers.  With over 300 million daily active users, Instagram is a key outlet for reaching out to existing and potential audiences. Even better? 18-29 year olds make up the largest demographic of internet users who also use Instagram, which makes it a great option if you’re trying to draw in younger visitors.

Looking for some digital inspiration for your own museum? There are tons of examples of museums who are using Instagram to engage audiences. Let’s take a look at four Instagram accounts from museums around the world who are doing it right when it comes to engaging audiences online.

Harn staff taking pictures with a cutour of Instagram frame.
Harn Museum of Art staff experimenting with using Instagram to engage audiences.

Keep Reading

Love Museums? 3 Facebook Marketing Tips For The Museum Professional

As a museum professional, you know reaching new museum audiences can be a marketing challenge.  But before you even get to connecting with them, you need to understand the platforms and tools at your disposal — social media and Facebook marketing can be challenging to work with.  Museum Hack has been involved in museum marketing since we started in 2013 and we know there are a few key things can help you clear an effective path and grow your museum audience.  

02-img_0373

The growth of Facebook over the past few years has been phenomenal and it continues to grow every day.  According to Facebook, there are over 1.71 billion monthly active users and 1.13 billion of these are daily active users of the social network.  This means around 66% of Facebook users visit Facebook daily.  Museum Hack knows that effective targeting and ad delivery can help engage these users and increase your results online and in your museum.

Keep Reading

If Alexander The Great Had Twitter

Social media can be a tricky place for today’s public and political figures. Many of them are either getting themselves in trouble or receiving high praises for their social media prowess. One’s Twitter is an extension of that person, giving voice to their most random and off-the-cuff thoughts (as long as those thoughts fit within a 140-character limit). Twitter offers presidents, senators, actors, and musicians the chance to post their (sometimes unfiltered) thoughts, as well as interact with the rest of us.

Unfortunately, history is littered with colorful characters who lived well before the Golden Age of the Internet, robbing of us the chance to enjoy their posts to the world’s quippiest social media engine. Fortunately, we’ve imagined what might have happened if Emperor and World Conqueror Alexander the Great had access to Twitter.

Early Life

Screen Shot 2016-07-15 at 5.48.40 PM

Passing up rhetoricians like Isocrates and Speusippus, Alexander III of Macedon’s father, Phillip II, hired Aristotle to tutor Alexander when he turned 13. As payment, Phillip rebuilt Aristotle’s home town, Stageira; he also rebuilt its population by freeing slaves and sending them there, as well as pardoning those already exiled to the city.

Keep Reading

Win Free Social Media Marketing for Your Museum’s Next Event!

Curious how to leverage social media to attract new audiences?  Have a fun event later this year that you want to sell out?

We’re giving away a fully paid social media marketing campaign!  

You’ll work with our experts in millennial marketing to promote one of your museum’s upcoming events and bring in the coveted millennial audience.  We’ll design and run a hyper-targeted social media campaign to attract young professionals and begin creating new audience relationships with your institution.

Want to know more? Read on to find out how our Audience Development Agency will help sell out your next event.

Millennials engaging on social media

Keep Reading