Our friends over at the American Association for State and Local History recently reached into the past for some social media tips. Read about their findings below from AASLH’s Marketing Membership Coordinator Hannah Hethmon.
At AASLH, we don’t like to reinvent the wheel. We are constantly looking back through History News, Technical Leaflets, and old promotional materials to remember and rediscover all that the association has done over the last 76 years. Yesterday, we came across a 1967 Technical Leaflet called “Reaching Your Public: The Historical Society Newsletter.” To our surprise, much of the advice given in this newsletter how-to is just as appropriate for history organizations on social media. It starts with this timeless challenge: