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Why Great Storytelling is Critical to Your Brand Image

Marketing has come a long way since the age of the radio jingle and silly taglines. There isn’t just one brand of dish soap or one type of hair dye. The amount of options modern consumers have are endless. This is why simple and attention-grabbing slogans seem to no longer

Why Positive Energy is a Performance Booster

What do a dry presentation, a stifling office environment, and a negative manager have in common? A lot. They are all lacking in awesome energy! If you’ve ever been in a low energy situation (which most of us have), then you know how important positive vibes are. You may not

Why Businesses Should Be Great Storytellers

Great stories make events, presentations, people, and businesses memorable. When we tell stories that we are passionate about, they shine and are remembered. People want to listen. That’s why stories without a strong foundation of emotion and passion fall flat. Mediocre stories are often forgotten. In the Forbes article “Why

How to Establish Credibility Through Storytelling

Storytelling is one of our biggest weapons here at Museum Hack. We love using unique methods of storytelling to make museum collections come alive for visitors. Over the years, we’ve discovered that our engagement techniques work well outside the museum, too – and that’s why we’ve begun our Storytelling Workshops.

Museum Trend: Fiero! Museums as Happiness Engineers

Think about the museum of the future.  What do you see? No matter what image came to mind, I bet one emotion stood out: the museum made you happy.  The museum of the future isn’t some far-off new space — it’s an opportunity awaiting museums here and now.  And it

Why Storytelling Is Critical For Your Business

We fall in love with stories from a young age, whether it be through bedtime stories, acting out our imaginations with toys, or getting lost in Saturday morning cartoons. Storytelling never leaves us as we grow up; many of us still enjoy a great TV show, an incredible book, or

Museums and Effective Altruism: How to Leverage Millennial Philanthropy

2016 has been touted as the year of data, a potential key to the future of museums.  But what should museums do with that data?  How can data advance the museum’s mission — and bring in much-needed revenue? Enter the next generation of donors: Effective Altruists.  These are the millennials,

Audience Engagement: New Ideas from a Study on Art Museum Websites

Museums are cultural authorities.  Their expertise has informed visitors about the past, present, and future through interpretation and education for decades.   Yet new Internet technologies are challenging this model of “museum as authority.”  New tech enables visitors to become active participants in the museum experience — contributing to knowledge