Many museums are looking for effective ways to engage the next generation of museum patrons. This generation is different because they want museum experiences that are made to feel like VIP adventures. So how can museums with niche collections attract and engage young professionals?
It’s a challenge that the Museum of American Finance faces. As the United States’s only independent public museum dedicated to American finance and financial history, the Museum of American Finance’s collections feature awesome stories not found anywhere else. Yet such a specific collection also poses a challenge to getting new audiences in the door.
Museum of American Finance staff knew they wanted to attract young professionals, particularly from the New York City financial sector, and showcase their collections in a way that would establish this new audience as regular visitors and potential patrons. They called Museum Hack to produce and market a VIP experience that would engage young professionals and showcase the amazing stories in their collections.
In mid-July 2016, we produced the Museum Hack: Wall Street Edition experience. This one-night museum adventure was full of mind-blowing finance facts, awesome missions, and the juicy gossip of America’s banking system and its founding father, told in Museum Hack’s signature style.