Tag: idea share

The Proof Is In The Numbers: Why Museums Should Care About Social Proof

Colleen Dilenschneider of ‘Know Your Own Bone’ recently wrote about how important social media is to your visitors. Around 52% of visitors to cultural organizations use social media onsite – and it has a positive impact on their satisfaction levels. So does using social media onsite increase visitor satisfaction, or do visitors who are more Keep Reading

Infographic: 7 Strange Museums Around the World

According to ICOM, there are at least 55,000 museums around the world – that’s a lot! Some of these museums, however,  are pretty obscure, with collections dedicated to the strange and specific. Here’s some of our favorites from around the world:

Keeping it Simple: Why Jargon is Holding Your Museum Back

Future-proof. Interpretation. Audiences. Engagement. Change management. Collections. Interactivity. Segmentation. Co-curation. Do you ever use these jargon terms at your museum? They all serve a practical purpose in some contexts, but it’s important to remember that their definitions aren’t obvious to everyone.

9 Alternative Museum Hotspots

We love cultural capitals like New York, London, and Paris – but they don’t have a monopoly on great museums. There’s a whole world of alternative museum hotspots out there. Get off the beaten track and check out our favorite unconventional museum meccas from around the globe. Gdańsk, Poland This ancient port city on the Keep Reading

Low Cost, High Attendance: How $1 is Channeling a Community

One dollar can buy a surprising number of things. There are dollar stores, dollar menus, and even dollar beer nights at professional sporting events. There’s also dollar admission at the Mariners’ Museum in Newport News, Virginia.

5 Museums Holding Viewing Parties for the Total Solar Eclipse

Museums are timeless institutions, carefully preserving the knowledge and history of our world for generations to come — but as we’ve said, there’s great value to be found in jumping on of-the-moment trends to better connect with and stay relevant in the eyes of today’s audience.

How Your Newsletter Can Be The Star of India

As Flannery O’Connor once said: “A good newsletter is hard to find.” Or did she say man? Either way, the truth is, inspiring and awesome emails are pretty rare. If you have an email account, you get unwanted emails; there’s just no way around it. In 2016, 53% of all email messages accounted for were Keep Reading

11 Museums Making the Most of Membership Programs

Museums know the best visitor is one who becomes a member. The expense of museum membership can often be off-putting, so member benefits are used to sweeten the deal — but, discounts on gift shops or member lunches can feel outdated and stale. So how are museums competing for visitor attention? By making membership programs Keep Reading