Earlier this year, three senior Museum Hackers assembled in a dark room to discuss the future of Museum Hack.
Amidst the whispers and scheming, the team began to develop a plan:
They would sell Museum Hack. And then they would take over the world.
Hi everyone. This is Tasia, Museum Hack’s CEO and Chief Believer that Museums Are F***ing Awesome!
I have some exciting news…
Museum Hack sold!
I am writing to share more about the sale and to introduce the new owners.
I also plan to answer questions.
Let’s get to it.
Who are the new owners?
First, a little bit of history.
On a starlit evening in 2010, Nick Gray went on a date to the Metropolitan Museum of Art.
That night, Nick fell in love… with the museum.
The date inspired Nick to start leading tours of the Met for his friends. His hobby became Hack the Met and eventually the business you know as Museum Hack.
In 2015, Nick hired Michael Alexis, our now Director of Marketing to help grow Museum Hack. Michael is our longest-serving full-time team member. He’s involved with every area of the company.
A few months later, I joined the team with a goal of adding structure and stability to the startup. Nick promoted me to the role of CEO of Museum Hack in 2018. By that point, Michael and I had been running the company for 18 months. I was excited and proud to take on the title of CEO.
Then Nick sold the company.
The new owners are… Michael and I!
So Museum Hack is under new ownership but not new management 🙂
I’m thrilled to call myself a museum lover and now a business owner. I’m grateful to all of the Museum Hack team and alumni, the museum community, our guests, and everyone else that has contributed to Museum Hack’s mission.
What does this mean for Museum Hack?
Since we started, Museum Hack has lead experiences for 100,000+ guests and given nearly $1 million directly to our museum partners in admissions and other contributions. Along the way, we’ve grown into a successful company with operations in eight cities, and also taught our methods for attracting new audiences to museums around the world.
In the coming years you can expect more growth and innovation for our renegade tours and training programs. We aren’t quite ready to reveal the details, but here are some teasers:
International focus. Museum Hack has a proven and successful format that is popular with guests around the world. We plan to continue bringing our renegade tours and training to new museums and audiences both within the United States and abroad.
Corporate programs development. As a mission-based for-profit we have a unique foothold between the museum and corporate worlds. We’ll share what we know to help museums develop new sources of funding, reduce costs, and become even more robust and sustainable institutions.
Project X, which is one of the most ambitious plans we have to help support museums around the world.
And most importantly, we are going to keep spreading the good word: that Museums Are F***ing Awesome!
Are you giving something awesome away for free?
To celebrate Museum Hack’s new ownership transition, we are giving away an audience development workshop to one awesome museum.
This workshop includes the training, systems, tools and frameworks we’ve shared with some of the world’s greatest museums. It is usually priced at $8000+.
You can enter the giveaway here.
So that’s our big news! It is an honor to be in the museum world and work with the people and collections that inspire us. And as for that world domination stuff… well, I can’t wait to unveil our new projects. We think we have some incredible new ways to bring needed funding and support to the museums we love and respect.
Thanks again for all of your support.
❤️ Tasia, Michael & the Museum Hack Team
P.S. Go enter our free workshop giveaway! It only takes a minute. You can nominate your museum or any museum that you have a crush on.