Museum Hack Has New Owners!

Museum Hack News
Museum Hack News March 04, 2021 Museum Hack Has New Owners!

Earlier this year, three senior Museum Hackers assembled in a dark room to discuss the future of Museum Hack.

Amidst the whispers and scheming, the team began to develop a plan:

They would sell Museum Hack. And then they would take over the world.

Hi everyone. This is Tasia, Museum Hack’s CEO and Chief Believer that Museums Are F***ing Awesome!

I have some exciting news…

Museum Hack sold!

I am writing to share more about the sale and to introduce the new owners.

I also plan to answer questions.

Let’s get to it.

Who are the new owners?

First, a little bit of history.

On a starlit evening in 2010, Nick Gray went on a date to the Metropolitan Museum of Art.

That night, Nick fell in love… with the museum.

The date inspired Nick to start leading tours of the Met for his friends. His hobby became Hack the Met and eventually the business you know as Museum Hack.

In 2015, Nick hired Michael Alexis, our now Director of Marketing to help grow Museum Hack. Michael is our longest-serving full-time team member. He’s involved with every area of the company.

A few months later, I joined the team with a goal of adding structure and stability to the startup. Nick promoted me to the role of CEO of Museum Hack in 2018. By that point, Michael and I had been running the company for 18 months. I was excited and proud to take on the title of CEO.

Then Nick sold the company.

The new owners are… Michael and I!

So Museum Hack is under new ownership but not new management 🙂

I’m thrilled to call myself a museum lover and now a business owner. I’m grateful to all of the Museum Hack team and alumni, the museum community, our guests, and everyone else that has contributed to Museum Hack’s mission.

What does this mean for Museum Hack?

Since we started, Museum Hack has lead experiences for 100,000+ guests and given nearly $1 million directly to our museum partners in admissions and other contributions. Along the way, we’ve grown into a successful company with operations in eight cities, and also taught our methods for attracting new audiences to museums around the world.

In the coming years you can expect more growth and innovation for our renegade tours and training programs. We aren’t quite ready to reveal the details, but here are some teasers:

International focus. Museum Hack has a proven and successful format that is popular with guests around the world. We plan to continue bringing our renegade tours and training to new museums and audiences both within the United States and abroad.

Corporate programs development. As a mission-based for-profit we have a unique foothold between the museum and corporate worlds. We’ll share what we know to help museums develop new sources of funding, reduce costs, and become even more robust and sustainable institutions.

Project X, which is one of the most ambitious plans we have to help support museums around the world.

And most importantly, we are going to keep spreading the good word: that Museums Are F***ing Awesome!


So that’s our big news! It is an honor to be in the museum world and work with the people and collections that inspire us. And as for that world domination stuff… well, I can’t wait to unveil our new projects. We think we have some incredible new ways to bring needed funding and support to the museums we love and respect.

Thanks again for all of your support.

❤️ Tasia, Michael & the Museum Hack Team

written with 💖 by Tasia Duske

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Comments & Reactions

  1. Kathleen Cira
    Kathleen Cira
    November 3, 2019 at 6:51 pm

    Congratulations Tasia and Michael! xo

    • Michael Alexis
      Michael Alexis
      November 3, 2019 at 10:13 pm

      Thank you ❤️

  2. Aaron
    November 13, 2019 at 9:45 am

    Congratulations you two! A super exciting new chapter in your lives! Wishing you the best of success!

  3. Ginger
    November 19, 2019 at 1:24 pm

    Congrats guys! I helped create the Museum of Horseracing at the New Orleans Fairgrounds, it was the single most exciting position I’ve ever had. Museums really ARE fucking cool! Enjoy the ride! Oops no pun intended..

    • Michael Alexis
      Michael Alexis
      November 19, 2019 at 1:34 pm

      We will keep galloping along 🙂 Thank you for kind words~

  4. koldo
    November 20, 2019 at 1:39 pm

    Hey, congrats Tasia and Michael! Best wishes from the Madpixel team.

  5. Lee Rubinstein
    Lee Rubinstein
    November 21, 2019 at 4:48 pm

    Hi guys,

    Sorry for the late reply, but I’ve been knee-deep in writing an activities workbook for gallery teachers who work with students. I work at the Getty here in sunny L.A. and I’ve done Hacks both in L.A. and N.Y.C. I wish you the best of luck in this exciting new venture. I wish I could come up with the bucks for your boot camp. Maybe in my next life…

  6. Maggie
    November 27, 2019 at 11:21 am

    What happened to Nick? I loved his Tedx Talk. Is he still involved with the company?

  7. Alexandra
    December 3, 2019 at 5:33 am

    Congrats Tasia and Michael! This is wonderful news for Museum Hack.
    I’m excited to see what NEW awesome things develop in 2020 and beyond…

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