As a museum professional, you know reaching new museum audiences can be a marketing challenge. But before you even get to connecting with them, you need to understand the platforms and tools at your disposal — social media and Facebook marketing can be challenging to work with. Museum Hack has been involved in museum marketing since we started in 2013 and we know there are a few key things can help you clear an effective path and grow your museum audience.
The growth of Facebook over the past few years has been phenomenal and it continues to grow every day. According to Facebook, there are over 1.71 billion monthly active users and 1.13 billion of these are daily active users of the social network. This means around 66% of Facebook users visit Facebook daily. Museum Hack knows that effective targeting and ad delivery can help engage these users and increase your results online and in your museum.