“90% of World Data Generated In Last 2 Years” (Can Museums Catch Up With Data Analysis?)

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Ideas September 24, 2015 Featured Image

Massive Data Creation

Your mobile data plan probably has a low cap — at the high end 2GB per month.

2 000 000 000 bytes

And worldwide, we create 2.5 quintillion bytes of data every single day.

2 500 000 000 000 000 000 bytes

But even more compelling is the speed at which data creation is growing — 90% of the world’s data was created in the last two years.

Today’s post highlights this trend, and how museums can manage this massive influx of data to improve their operations.

Want to keep a version of this summary? Download the PDF here. 

Increasing Focus on Data Analysis title

Data analytics allow museums to learn a lot more about their visitors.Data Analysis: Data analytics can provide: Number of visitors per day, how many works were viewed, which objects got the most visits, how long people looked at an objectData Analysis: This info helps the museum understand the audience's interests and needsData Analysis: More museums are giving visitors incentives in exchange for informationData Analysis: Data analytics are being used to better understand where visitors go in the museumData Analysis: Some visitors explore fewer of the museum's popular areas because it takes up too much time Data Analysis: This data can help encourage a deeper visitor engagement and repeat visitationData Analysis NMC Horizon Report credits


 Download the PDF version of this summary here.

The NMC Horizon Report: 2015 Museum Edition”  is a collaborative report created by The New Media Consortium and Balboa Park Online Collaborative, and covers the major trends in the museum industry in 2015.

Find out about our consulting work with museums, or send us an email to find out more about how we can help your institution with audience development.

written with 💖 by Museum Hack

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