2016 has been touted as the year of data, a potential key to the future of museums. But what should museums do with that data? How can data advance the museum’s mission — and bring in much-needed revenue?
Enter the next generation of donors: Effective Altruists. These are the millennials, the technology enthusiasts, and the data-driven individuals who look at evidence and reason to determine the most effective ways to improve the world. Their philosophy has often left museums — and other cultural institutions not driven by data — in the dust. Unlike other nonprofits, museums don’t tend to save lives…
…or do they?
In a recent Seattle Times article, reporter Tricia Romano discussed millennials, giving, and cultural institutions with the Seattle Effective Altruists group. With over 175 members, most of whom work in tech industries, the Seattle Effective Altruists are a major force for giving in their community. Tricia explores what these altruists want when they give, providing key insights into the new museum donor base.
We’ve taken her ideas one step further, summarizing her article in the slides below and discussing three ways that museums can leverage millennial philanthropy.
“With millennial philanthropy money flowing, arts groups miss out” by Tricia Romano originally appeared in the Seattle Times on December 28, 2015.
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