Discussing Millennial Engagement at Museum Association of New York

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Consulting Case Studies June 26, 2020 Discussing Millennial Engagement at Museum Association of New York

In April 2016, Dustin Growick attended the Museum Association of New York Annual Conference on “Museums – Core to Communities.”  The conference looked at how museums can become community anchors: centers for communities to discuss current issues, provide education for all, and offer valuable resources.  They wanted sessions that explored the “must haves” of modern museums – and we knew that one of those must haves was “reverently irreverent” engagement techniques.

Dustin speaking at MANY

At the conference, Dustin presented a session entitled “Museums are F***ing Awesome: Attracting and Keeping Millennial Audiences.”   He explored how museums can use our best practices to create new experiences proven to increase audience engagement.  We use these practices on all of our tours, without needing fancy tools or large investments to make an impact.  Rather, as Dustin demonstrated, our methods use personal passion, social and inquiry-based activities, and the powerful tools in guests’ pockets (smartphones) to actively engage guests with collections and each other.  Best of all, these methods can be put into practice immediately, transforming spaces, collections, and programs into dynamic, fun, and educational adventures.

Attendees loved it!  After the session, we received great feedback, including:


“Best session of the conference!”

“Very engaging.”

“I especially liked the concept of creating agency for patrons to construct their own experience.”

Dustin Growick discussing millennial engagement with MANY attendees.
Dustin Growick discussing millennial engagement with MANY attendees.

The Museum Association of New York’s Director of Outreach and Development, Anna O’Meara, also stated:

“Thank you for your stellar session and engagement at this year’s MANY conference. Our attendees couldn’t stop talking about you – and rightly so. I was so glad that I was able to sit in on your session to hear about your innovative ideas for audience engagement. I can see why Museum Hack has had so much success through online resources and corporate tours.”

We are so grateful for the opportunity to connect with museum professionals and discuss audience engagement at the conference.  The conference was a wonderful opportunity to discuss how museums can engage the next generation of museum patrons, taking us one step closer to making everyone fall in love with museums!

Do you work for a museum, or do you want to talk about engaging new museum goers? We would love to work with you. Find out more about our consulting work with museums, or email us to open up a conversation about working together.

written with 💖 by Museum Hack

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