Nick Gray, the founder of our company, Museum Hack, recently gave a riveting and musically inspired talk at the Skift Global forum in Brooklyn, New York.
His talk “Creative Chaos: The New Future of Travel,” focused on the relationship of millennials with travel. Nick used his inside knowledge of millennial’s need for new and individual experiences to encourage the audience of travel innovators on how to engage millennials more fully.
What we loved most about the talk, was how Nick clearly outlined how the industry can engage this audience by fostering spontaneity, community, and authentic experiences. Whether it’s a cruise to the middle of the ocean or a museum tour: learning how to attract and interact with millennials will have a profound effect on the success of tourism.
“This was a totally new speech for me and an opportunity for us to do something super fun. I was nervous because Skift attracts a very connected and powerful audience of executives from the travel world. But everything went well and I’m so thankful for Rafat and the whole team at Skift having faith in us.”
-Nick Gray, Founder of Museum Hack
Watch “Creative Chaos: The New Future of Travel”
Except from the article: “Nick Gray, founder and CEO of Museum Hack, spoke today at the Skift Global Forum”
Gray’s talk “Creative Chaos: The New Future of Travel” explored how millennials will shape the future of travel. He and his Museum Hack team also performed a charming variety show. Here are three things we learned:
- To Gray, hacking is understanding a system so well you can reorganize it to do something new. “We’re like the Cirque du Soleil of museum tours,” said Gray.
- Gray and his team went on a Costa Cruises re-positioning voyage from Vancouver to Tokyo. They created a local intranet for guests to use, a custom newsletter for unsuspecting passengers, and custom awards for their fellow passengers.
- Millennials want spontaneity, community, and an authentic experience. They’re going to travel however they want to, regardless of how legacy travel brands want them to.
Read the full article: “Museum Hack CEO Nick Gray on the New Future of Travel at Skift Forum“
Photos from the Skift Global Forum
Some of our Favorite Tweets
The Twitter action was off the hook! The audience loved not only the talk, but the musical performance was delightfully on target and hilarious. Scroll through some of our favorite tweets below, or see them here on Twitter: Museum Hack + Skift
Skift, an NYC based company, is the largest industry intelligence and marketing platform in travel, providing news, information, data, and services to all sectors of the world’s largest industry.
Want to find out more on engaging millennial audiences? Find out about our Audience Development work here. Want to get in contact with Nick Gray about speaking at you upcoming event? Visit this page or email us to set something up.