Can your museum use Instagram more effectively?
The answer is probably yes. There are so many ways that visitors can engage with museums on Instagram. In “Reflecting the Museum: How Instagram brings back seeing,” Russell Dornan explored how Instagram allows museums to create new kinds of mutual engagement. He reveals ways in which museums have tapped into the power of this rapidly growing social network, showcasing their incredible collections while connecting with the coveted millennial audience.
We’ve summarized his affirmation of Instagram’s effectiveness, and his suggestions for its use, in the slides below. Read on to discover how your museum can take advantage of this unique social platform.
Download the PDF version of this summary here.
“Reflecting the Museum: How Instagram brings back seeing” by Russell Dornan originally published on MuseumiD.
Want more ideas on how to use Instagram? Learn how the National Gallery of Denmark increased their social media reach by 2500%.
Ready to infuse new life in your museum with Instagram? Contact us to learn how we can help develop an Instameet for your museum and promote your programs to new audiences.