It’s no secret that here at Museum Hack we love storytelling; in fact, storytelling is part of everything we do. Stories can be used to entertain, to help a group bond over shared experiences, or to give insight into a topic or event. We’ve focused on the science of storytelling before, how credible stories can help grow your business, but today we’re homing in on the emotional benefits of storytelling. Essentially, how great storytelling can impact your happiness and, according to the Wall Street Journal, your love life!
In the recent article “Why Good Storytellers Are Happier in Life and in Love” Elizabeth Bernstein delves into the emotional benefits of storytelling, both mentally and romantically. Bernstein discusses how we are drawn to people who tell great stories. When we meet a good storyteller we want to listen, we want to engage, they become more attractive to us.
While Bernstein focuses on how good storytelling is important for romantic relationships, her findings can actually be applied to business relationships as well. Stories not only help you appear more attractive to your customers, but they help keep current customers engaged and excited! We’ve summarized her awesome article below: