Opened on July 17, 1997, eleven years after the artist’s death, the Georgia O’Keeffe Museum holds the largest permanent collection of O’Keeffe’s work in the world. Initially, the collection was made up of 140 O’Keeffe paintings, watercolors, pastels, and sculptures, but has since expanded to include nearly 1,200 objects.
Facing the unique problem of hosting a big collection which only showcases one artist’s work, the Georgia O’Keeffe Museum asked us to come in and refresh their engagement strategy.
Kate Downey headed out to New Mexico to meet the staff and help revamp their tour offerings. Kate taught the O’Keeffe Museum team new skills and ways of engaging visitors, as well as helped troubleshoot some of the challenges of hosting tours in the gallery and historic house. The staff was a great group, and super willing to try things and gain some new perspectives.
Don’t just take our word for it – check out the video Kate made while she was there:
And what did the Georgia O’Keeffe team think?
“They loved it! Found a lot of stuff they can start using tomorrow, and it made them start thinking about longer-term plans for different programming.” – Kate Downey
Interested in our workshops at your institution? Email us at [email protected].