Going from Generic to Glamorous: A Case Study with the Georgia O’Keeffe Museum

Julia Kennedy

Julia Kennedy
Marketing & Aud Dev Associate

In downtown Santa Fe, NM, you’ll find the Georgia O’Keeffe Museum, an entire collection dedicated to the life and legacy of the one and only badass bitch, Georgia O’Keeffe.

Opened on July 17, 1997, eleven years after the artist’s death, the Georgia O’Keeffe Museum holds the largest permanent collection of O’Keeffe’s work in the world. Initially, the collection was made up of 140 O’Keeffe paintings, watercolors, pastels, and sculptures, but has since expanded to include nearly 1,200 objects.

Facing the unique problem of hosting a big collection which only showcases one artist’s work, the Georgia O’Keeffe Museum asked us to come in and refresh their engagement strategy.

Inside the Georgia O’Keeffe Museum

Kate Downey headed out to New Mexico to meet the staff and help revamp their tour offerings. Kate taught the O’Keeffe Museum team new skills and ways of engaging visitors, as well as helped troubleshoot some of the challenges of hosting tours in the gallery and historic house. The staff was a great group, and super willing to try things and gain some new perspectives.

Don’t just take our word for it – check out the video Kate made while she was there:

And what did the Georgia O’Keeffe team think?

“They loved it! Found a lot of stuff they can start using tomorrow, and it made them start thinking about longer-term plans for different programming.” – Kate Downey

Interested in our workshops at your institution? Email us at info@museumhack.com.

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