Storytelling is one of our biggest weapons here at Museum Hack. We love using unique methods of storytelling to make museum collections come alive for visitors. Over the years, we’ve discovered that our engagement techniques work well outside the museum, too – and that’s why we’ve begun our Storytelling Workshops.
It seems that the magic of storytelling for business is starting to catch on. Earlier this year, we explored the science behind why storytelling works for your business. Now, we’re taking a look at how you can use storytelling to boost your company’s credibility.
In a recent article for the Huffington Post, Jeff Charles explores the connection between credibility and storytelling in business. We’ve summarized his findings below.