Hack Museum founder Nick Gray was interviewed by Culturecom, in French. In it, Nick discusses:
The history of Hack Museum,
How we’re Mostly Interested in People Who ARE NOT coming to Museums,
Our pricing and marketing model, and more.
Hacking the museum by visiting
Most likely you already know Museomix, collaborative event and co-creation in museums, all which AIMS to the hacker or at least involve the public in the collection to create a dialogue on the institution itself and its relationship with the public.
You’ve heard of hackers, thesis encoders (decoders gold), who enjoy sinking safety barriers websites? You’ve heard of hackathon?
A hackathon event is annually Where developers meet to do collaborative computer programming, over several days. The term is a portmanteau Formed hack and marathon.
This is Causing a rally Organized by team of developers around Promising project with the goal of Producing a prototype application in a Few hours. As a timed competition, the winning team is designated by a jury Usually at the end of the allotted time. The reference to Marathon is Justified by the uninterrupted work of developers for two days. The rest really Has No Place in this kind of event!
All very technology you might say. Then hack the museum sans technology, is it possible? According To Nick Gray, and it is he Proves it with museum visits a new genre with Hack Museum .
Visits a new genre?
Hack Museum Was Born there about a year. Created by Nick Gray, Who Originally About did not like museums aim Had a unique experience injustement year evening at the Met Museum Hack Mission to make you love the museum. The towers are Conducted by guides That need to Log BE charimastiques, fun and well adapté to Their audience at the Met Museum in New York and the American Museum of Natural History.
I’m Interested in the more people are not coming to the museum Who. – Nick Gray
Before you start a business and hire guides with a vengeance, Nick WAS His first tested formula Shifted to visit a group of friends, one her birthday, with a focus on the ten things he loved the museum and Would like to fly.
The concept is very funny, Careers and just created lots of exchanges with friends Who Accompanied _him_. The concept Was Then benefited from word-of-mouth, leading Nick – Who Was working at the time – to Spend Saturdays and Sundays His at the Met for ict guided tours.
Thus Was born the concept of Hack Museum.
Nick Gray Offers private and family visits ($ 39 per person for the round), VIP visits (with champagne – $ 89), funerals life of a young girl from $ 70 to $ 99) and visits to team building companies (from $ 79 ). The ranks of visits is quite wide and stands (Including through experience That One sustains the visitor or simply visit type) of the towers Offered by museums.
The target audience, Because the price of visits (or the need to Log add the gift “recommended” $ 25 at the Met), Mainly upper middle class, living in New York, betweens 21 and 39 years (Because of traffic).
Museums (Either the Met or the American Museum of Natural History) are not partners Hack Museum. That is to say, They do not offer special rates for Such visits, not to make it to advertising and therefore do not Receive commission income, while the public Often That Hack Museum Went to Such a visit is public The Young Donors of These museums.
THUS, one of the last visits by Hack Museum Was Made to year of hearing from the middle of finance. The visit was therefore Held around the works for All which the Met paid the MOST HAD money.
Museum visits for People Who hate the museum
Nick Gray thing from the Outset Fairly clear positioning: making museum visits for People Who do not like the museum. This position, All which is not very evident to come forward When you think, allows _him_ to target a wide audience. Apart from A Few Advertisements on Twitter, it’s word-of-mouth Provençal HAS To Be The Most Effective (and Perhaps Some items in Newsweek and Forbes) and the comments on Tripadvisor .
The towers are Organized around A Fairly clear principle Requires That visitors can have fun in museums, have fun while learning something (though not Necessarily on the history of art).
The Met, Meanwhile, est aussi starting to offer tours during night and to exchange Their towers. Goal Nick Gray knows how to REMAIN modest: “There is a lot of great people at the Met, and this trend probably WAS Intended for Some Time We focus only on public bored at the museum.”.