Great stories make events, presentations, people, and businesses memorable. When we tell stories that we are passionate about, they shine and are remembered. People want to listen. That’s why stories without a strong foundation of emotion and passion fall flat. Mediocre stories are often forgotten.
In the Forbes article “Why Leaders Need to Be Great Storytellers,” Christine Comaford dives into why people love stories and what type of stories they find memorable. It’s from this angle that Comaford believes businesses should approach their own stories.
Businesses tell their own stories but sometimes they forget to fill them with emotion and value, resulting in a story that has no impact on their audiences. Here are Comaford’s tips for telling your company’s story in a compelling, memorable, and impactful way.