Alum Update: Viral Videos and ‘Perk’-y Personalities at Martin Van Buren’s Lindenwald

Julia Kennedy


Marketing & Aud Dev Associate

Earlier this year, we worked with the Martin Van Buren National Historic Site, helping them to learn how to rapidly prototype and test out new ideas and experiences.

Hackers Ethan Angelica and Emily Hoff at Martin Van Buren National Historic Site.

Our guides Ethan and Emily went to Kinderhook, NY and taught the team our signature style for creating new tour content – paying particular attention to the importance of guides bringing in their own personality.

When guides share their stories, it invites guests to step into their shoes for a moment, and have a genuine human-to-human experience. And it doesn’t have to stop at the guides – focusing on a more human experience is a major draw to historic sites.

Sure, Martin Van Buren was the eighth president of the United States, but Marty also was pretty obsessed with coffee – just like the rest of us!

Check out this video the staff at Van Buren’s home, recently shared on Facebook, fully embracing this idea from our workshop and sharing how Marty would have prepared his coffee in the morning.

How did the audience react?

Ranger Andrew now has a solid fan base based on the comments on their original post – the almost 100 comments, that is! At the time of writing, the original video has over 500 reactions and is inching close to 1000 enthusiastic shares.

Patricia McKay, Curator at the site shared the video with us saying this:

The workshop set a tone of joyful exploration and unleashed a lot of creativity.  Work CAN be fun.  Actually, if not, something is wrong…

We agree!

Want help infusing your staff and volunteers excitement into your tours? Email us at info@museumhack.com.

 

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